Life as a Babe

Speed Plan

Initial Plan

  1. Backup site and database
  2. Run speed test for baseline
  3. Remove all plugins that are inactive
  4. Remove Genesis plugins not being used
  5. Deactivate AutoOptimize
  6. Remove One Click Demo Import
  7. Deactivate Related Posts
  8. Install ShortPixel (remove / deactivate Smush)
  9. Run ShortPixel on all images
  10. Run speed test to see the difference

Final Hour

  1. See if SiteGround will update interface (maybe not possible “WebP support will be available once we migrate your account to Site Tools.”
  2. Backup site and database
  3. Change out WooCommerce for EDD

Other options

  1. Check how fast on other hosting
  2. disable all plugins and enable one by one to see if anything else is adding to it

Breakdown of load time

This is a video from GT Metrix at the first green line your user can start scrolling and reading the page. They can get to the content which is the most important. The loading keeps happening as ads load and images load but by then your user has scanned the article and knows they want to read it well and stay on the page.

Life of a Babe Site Audit

Site Audit

  • Using WooCommerce for digital product possibly change to Easy Digital Downloads.
  • Plugins not in use should be deleted.
  • Try to reduce plugin list to about 15 would probably be a great improvement.
  • Delete Genesis specific plugins.

Plugin Audit

Life of Babe has 23 plugins activated (which is pretty heavy!) If we can get it down to 15 it would be a great improvement.

Active Plugins

  1. Advanced Custom Fields PRO by Elliot Condon.
  2. Akismet Anti-Spam by Automattic.
  3. All In One WP Security by Tips and Tricks HQ, Peter Petreski, Ruhul, Ivy.
  4. Autoptimize by Frank Goossens (futtta).
  5. Elementor by
  6. Evergreen Countdown Timer by IntellyWP.
  7. GDPR Cookie Consent Banner by termly.
  8. Genesis eNews Extended by Brandon Kraft.
  9. Grow by Mediavine by Mediavine.
  10. Insert Headers and Footers by WPBeginner.
  11. Kirki Customizer Framework by Ari Stathopoulos (@aristath).
  12. Mediavine Control Panel by mediavine.
  13. One Click Demo Import by ProteusThemes.
  14. Portfolio Post Type by Devin Price.
  15. Redirection by John Godley.
  16. Regenerate Thumbnails by Alex Mills (Viper007Bond).
  17. Related Posts for WordPress by Never5.
  18. SG Optimizer by SiteGround.
  19. Sitka Core by Solo Pine.
  20. Smash Balloon Instagram Feed by Smash Balloon.
  21. Smush by WPMU DEV.
  22. WooCommerce by Automattic.
  23. Yoast SEO by Team Yoast.


My recommendations for removing plugins right away include:

  1. Advanced Custom Fields – I am not sure what you have that is using this. Will look into it deeper.
  2. Autooptimize – Although this is a caching plugin. I have seen multiple caching plugins actually hurt sites and since SiteGround has it’s own caching this might be doing more harm than good.
  3. Genesis eNews Extended – This is specific to Genesis so I don’t think it is being used anymore.
  4. Kirki Customizer Framework – I am not sure if this is a recommendation from the theme or if you are using it.
  5. One Click Demo Import – This is probably a one time thing to do the import and we can remove it now.
  6. Related Post plugins are often site suckers and require a lot back and forth to the database. WP Engine one of the best hosting platforms actually bans the plugins. Jetpack has a related posts plugin that is pretty good and there are a few others that are recommended.

Inactive Plugins

In addition, these plugins are installed but not activated. Unless you activate them from time to time they are just adding additional weight without any functionality.

  • Copyright Proof
  • Genesis Featured Page
  • Genesis Responsive Slider
  • Genesis Simple Share
  • Responsive WordPress Slider
  • Simple Social Icons
  • SumoMe
  • Widget Importer & Exporter


Delete all inactive plugins unless there are any that are needed. Also any inactive themes should be deleted and only one “twenty” theme should stay.

Speed Tests

GTmetrix Report

Pingdom Tools Report

I just tested with the Full Page test in Pingdom Tools.

This specific test was done on April 17. The web page took 2852 ms to load, used 329 requests, and weighed in at 4.2 MB.

The Google Page Speed performance grade for this web page is 63/100.

There’s a ton of more information you can check out here:

Web Page Test

WebPageTest Test Details – Dulles : – 04/17/20 19:30:15 –

Page Speed Insights


The biggest issue that seems to come up in all the reports is images and file size. I would say let’s get an image optimizer like ShortPixel in the works and see how that helps. The theme may be an issue with so many javascript files. A poorly coded theme can cause a lot of issues. Changing a theme though can be a difficult decision.